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    Marketing

    iVOX

    Recruiting survey respondents

    The best performing channel to reach young people: iVOX gets its best ROI through Student.

    iVOX: Recruiting survey respondents

    Context

    To guarantee the quality and diversity of its studies, iVOX has to keep recruiting new respondents, especially among young people. In that context the company faced a key challenge: increasing the number of young profiles signing up on its platform. Traditional approaches showed their limits: difficulty capturing students' attention, uneven performance of classic digital campaigns, and a lack of presence in the environments where this audience is genuinely active.

    Challenge

    01

    More young respondents

    Increase sign-ups from young profiles to guarantee the quality and diversity of the studies.

    02

    Capture students' attention

    Classic digital campaigns performed unevenly and failed to genuinely engage young people.

    03

    Be where young people are

    Find a channel that generates qualified sign-ups continuously, in the environments where the audience is really active.

    Solution

    Set up a multichannel presence to reach students where they are genuinely active.

    1

    Integration in student jobs

    Publishing “survey respondent” listings in the student jobs section, to reach students while they are actively searching.

    2

    Continuous presence

    Regular updates of the listings throughout the year to maximise visibility.

    3

    Targeted activation

    Mailings and social media campaigns to create peaks in sign-ups within specific segments.

    4

    Authentic video content

    Videos filmed on campus by SnakLab, for engaging formats that boost campaign performance.

    Authentic campus stories by SnakLab.

    iVOX, iVOX x Student · Survey
    iVOX, iVOX x Student · Gift vouchers

    Impact

    Student has become the best performing channel to attract young respondents for iVOX. The presence in the student jobs section captures a constant flow of students who are actively searching, with better results than parallel social media campaigns. The collaboration is built on continuous optimisation and has been running for more than 4 years, with regular tests and constant adaptation of formats and channels.

    +5,400
    Clicks to iVOX
    +3.2M
    Impressions generated
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