Solidaris Brabant
Promoting offer for students
Activating Student's data to better reach young people looking for a new health insurance fund.
Context
Challenge
Reach 18-26 year olds
Traditional approaches struggle to reach young people efficiently and to capture their attention at the right time.
Break the default choice
Many young people stay with their parents' fund by default, in a highly competitive market.
Speak at the right life moment
Be present at the end of studies or around their 25th birthday, when the decision is actually made.
Solution
SnakLab delivered the right message at the right moment, based on data and relevant touchpoints.
TikTok videos
Videos filmed on campus that make young people aware of why choosing a health fund matters, and position Solidaris Brabant as the cheapest fund on the market.
Targeted banners
Banners on Student, notably in the first job section, to reach young people moving into working life.
Campus display
On-campus display advertising to strengthen visibility with soon-to-be graduates.
Mailing campaigns
Targeted mailings to young people in Brussels and Flemish Brabant finishing their studies or approaching 25, with one clear goal: booking an appointment with an advisor.
TikTok content filmed on campus.
Use the left and right arrow keys to navigate the carousel.
Impact
The TikTok videos in Dutch and French together reached more than 1 million views, driving 6,400 clicks to the Solidaris Brabant website. The mailing campaigns also saw strong engagement with 26,385 opens, a clear sign of interest in booking an appointment. On top of that, the banners on Student generated more than 1 million impressions. Beyond the numbers, Solidaris Brabant positioned itself as a credible and visible option at the key moment of joining a fund.
- 1M+
- Views on TikTok
- 6,400
- Clicks to the website
- 26,385
- Mailing opens
“Working with Student was a very positive experience. They understood our objectives perfectly and translated them into a tone of voice that fitted completely. Their responsiveness was exemplary and they always kept their commitments, which made the collaboration smooth and efficient.”