Vivalia
Attracting nursing talent
An employer branding strategy that repositions Vivalia against the nursing shortage.
Context
Challenge
Attract qualified nurses
Recruit in a tight market where every healthcare institution fights for the same profiles.
Make the sector attractive
Strengthen the appeal of hospital nursing among young nurses.
Build employer awareness
Make Vivalia known among students and recent graduates in the region.
Solution
A multichannel approach that captures young talent's attention, nurtures their interest in Vivalia and turns that attention into concrete applications.
Company page
A tailored profile on Student to present the Vivalia world and centralise every opportunity.
Social media campaigns
Targeted campaigns on Instagram and TikTok to reach young people in their feed.
Personalised emailings
Direct communication with nurses in the region.
10 social media videos
SnakLab content showcasing what nursing at Vivalia really looks like.
Three formats made to speak to young talent.
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Impact
The campaign strongly reinforced employer visibility and delivered concrete recruitment results. A continuous presence on the channels young people use, more sign-ups and event participation, and a differentiating position in a market facing a structural shortage.
- 500
- Direct applications per year
- 3
- Years of collaboration
- +120K
- People reached
A look behind the scenes.
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